We're on a mission to revolutionise men's grooming and boost every man's confidence to take on whatever comes his way.
Natural Ingredients
We are committed to harnessing the power of nature in our formulations, which is why we prioritise using natural ingredients that are gentle yet effective. All our products boast a minimum of 95% natural ingredients, including nourishing elements like aloe vera, shea butter, coconut oil, and silver.
Performance
We make products just for guys because we get it, you're busy and need strong odour protection that really works. Our special formulas don't just cover up smells, they fight the source. With ingredients that work hard all day, you can feel fresh and confident no matter what comes your way.
OUR BOLD SCENT
We take immense pride in our fragrances and developed our signature BOLD scent to make you smell like a man. Too many men's personal care products rely on harsh ingredients and overpowering scents reminiscent of teenage lockers rooms. Our goal is simple, to make you smell like a confident, refined man without compromising on performance.
Our Products are 95-100% Natural
We care what goes on your skin and that’s why we never take shortcuts, sourcing our ingredients directly from nature. Our formulas include plants, minerals and other natural elements.
Aloe Vera
Shea Butter
Coconut Oil